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High Impact Online Programmes (HiOPs) for corporates

By their nature, open online courses measure progress and completion through automated self-assessment and, at best, interaction with many hundreds of others taking the same course. In contrast, online courses aimed at smaller groups that provide direct interaction with the professors, with the other participants, and with a varied teaching staff, are seeing completion rates of more than 85%.

Financial Times | IE Business School Corporate Learning Alliance High-Impact Online Programmes (HiOPs) adopt a customised approach and bring in personalised analyses of progress. HiOPs are offered in a 100% online format that allows participants to reconcile their executive development with other work and personal commitments. These programmes adopt the latest concepts and tools to ensure academic rigour.  

On successful completion of a HiOPs course, participants are awarded certificates of approval accredited by FT | IE Corporate Learning Alliance, backed by IE Business School and the Financial Times.


Customised for your business

Each HiOPs course is customised for your company. 

Ft | IE Business School Corporate Learning Alliance HiOPs short-course programmes are designed according to a company’s own requirements and for groups of 50 or more executives. The primary characteristics of each course and the roles of the designers and teachers are:

  • The instructor: designs and develops the course, hosts live video conferences and discussion sessions.
  • Course alumni, expert contributors and guest speakers: their active engagement in the course creates more practical learning.
  • The teaching team (academics, experts, Financial Times journalists): in addition to delivering the programme content, the team applies learning analytics to identify points where students get stuck, generates patterns for engagement, identifies key issues to raise in live sessions, creates and fosters a community environment, hosts forums.


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HiOPs courses available from FT | IE Corporate Learning Alliance

Three course are currently available. More will be added in the coming months. 

Digital Marketing, Social Media and Analytics: An omnichannel strategy

This programme is aimed at marketing executives seeking to update their knowledge in digital marketing and its integration into a wider omnichannel marketing strategy. This is achieved through the study of the latest digital marketing and social media trends as well as the different analytical tools, KPIs and metrics used to measure the effectiveness of marketing campaigns.


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Startup to Scale Up: What to do when a company starts to grow

This programme is designed for entrepreneurs and business owners who are seeking the management expertise needed to scale and grow their businesses. This is achieved through the study of key concepts such as product and customer intelligence, team culture and understanding the role of risk as well as meeting supply and demand.


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Leading Innovation

This programme is aimed at executives keen on guiding their company through today’s increasingly volatile global economy. Provided with a framework for making robust, strategic agendas, learners will acquire the knowledge and skill set needed to allow them to see uncertainty as opportunity and craft high-level portfolios of strategic options that have a higher chance of yielding success.


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The HiOPs experience

Over a period of four to five weeks, FT | IE Corporate Learning Alliance HiOPs courses draw on a range of FT journalists and IE faculty. They bring their specialist sector knowledge to teaching and assessing the participants’ understanding of the topics in the programme. 

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